Hello, I’m Yuri Camarena.

Innovating Marketing Strategies with Precision, Creativity, and a Human Touch.

My Marketing Philosophy

Turning Insights into Impact

I believe marketing is about more than delivering messages—it’s about building personal connections that resonate with people on a deeper level. My approach focuses on understanding customer needs through meaningful engagement and thoughtful research. By immersing myself in their experiences, I uncover valuable insights that inform creative, results-driven strategies.

As a Marketing Coordinator at my college campus, I’ve honed my ability to connect with diverse audiences through engaging campaigns that bring students together. From promoting large-scale events to crafting impactful social media strategies, I’ve learned how to adapt and innovate in dynamic environments. Whether I’m engaging audiences on TikTok, collaborating on community-focused projects like the Dar Foundation, or driving research during my Beats by Dre internship, I’m passionate about making every interaction count.

My ultimate goal is to create marketing that fosters trust, inclusivity, and lasting impact—whether it’s on campus, online, or in the community.

Mission Statement

My mission as a marketer is to create impactful campaigns that connect with audiences on a personal level, combining creativity, research, and collaboration to inspire action and drive results. Whether through professional roles or personal projects, I aim to showcase the process behind effective marketing strategies and highlight the importance of authenticity, inclusivity, and community impact in every campaign I create.

Overview

This portfolio goes beyond my resume, offering a deeper look into the work I’ve done, the strategies I’ve developed, and the processes I’ve followed to create successful campaigns. It includes both my professional and personal projects, showcasing how I approach marketing challenges with creativity and insight. From my role as Marketing Coordinator at Washington State University to my externship with Beats by Dre, as well as my personal ventures like the Dar Foundation and social media collaborations, this portfolio highlights not only what I’ve accomplished but also how I’ve made an impact through strategic and meaningful engagement.

Professional Projects

Marketing Coordinator – Washington State University

  • Overview and Insights:

    • In my role as Marketing Coordinator at Washington State University, I focus on designing impactful campaigns that increase student engagement and drive participation in campus events. My responsibilities include creating visually compelling marketing materials, analyzing campaign success, and leveraging collaboration to enhance event visibility.:

    • Below are event flyers I’ve designed using Canva and Adobe Express and results showcasing importance on collaboration on social media campaigns and analytical results compared to non collaboration vs collaboration.

    • Partnering with other organizations allows to fosters a broader audience reach and significantly higher engagement rates.

Beats by Dre Externship- Consumer Insights and Market Intelligence

  • Overview and Insights

    • In my role as a Consumer Insights and Market Intelligence Extern for Beats by Dre, I conducted targeted marketing research to better understand Gen Z consumer behavior. I utilized popular social media platforms, including Snapchat and Instagram, to design and distribute surveys, effectively engaging with Gen Z audiences in their preferred digital spaces. By analyzing quantitative data and presenting findings in detailed reports, I uncovered key trends and optimized outreach methods, contributing to marketing strategies that resonate with this demographic.

    • Below I included a screenshot of the Google spreadsheet I analyzed and the survey I made to collect my data.

    • Included my content approach on social media (Instagram and Snapchat) to attract survey participants.

    • Included link to the full report.

Personal Projects

Dar Foundation-Empowering Our Community

  • Overview and Insights:

    • The Dar Foundation is a nonprofit organization I co-founded with a mission to support the local homeless community in Vancouver, WA. Our purpose is to provide essential resources, such as blankets, hygiene products, and other necessities, to help individuals regain stability and dignity in their lives. Beyond addressing immediate needs, we strive to build a stronger, more compassionate community through collaboration and advocacy.

      This project holds deep personal significance for me, as it reflects my passion for making a tangible difference in the lives of others. I take immense pride in leading marketing and outreach efforts, which have not only driven engagement on social media but also fostered partnerships with local organizations to amplify our impact. The Dar Foundation represents my commitment to combining creativity, empathy, and strategy to create meaningful change where it’s needed most.

    • Included link to the Dar Foundation blog explaining the nonprofit’s purpose and initiatives.

    • Market Research included such as competitor analysis, SWOT analysis, and demographic research.

    • Included collaborations partnership with The Outpost a local homeless organizations to amplify impact.

Sabores de Jalisco- A Personal Branding Initiative

  • Overview:

    • Sabores de Jalisco is a project close to my heart, born out of a desire to help my mom formalize her homemade salsa business and build a brand that reflects her heritage and aspirations. Originating from Jalisco, my mom wanted a brand name and identity that not only honored her roots but also offered the flexibility to expand into new ventures. Together, we crafted Sabores de Jalisco, a name that embodies the rich and authentic flavors of her creations while leaving room to grow beyond salsas into products like her current canned jalapeños.

      My Role:

      • Branding and Logo Design: I worked closely with my mom to design a logo that represents her unique identity and vision for the brand, blending elements of her Mexican heritage with a modern appeal.

      • Strategic Planning: I ensured the brand identity could evolve as she explores new product lines, like her canned jalapeños, ensuring the brand remains versatile and future-focused.

      Significance:
      This project is a testament to my passion for using marketing to empower small businesses and celebrate culture. Helping my mom bring her vision to life has not only strengthened my branding skills but also allowed me to create something meaningful and deeply personal that connects her heritage with entrepreneurial goals. Introduce this project as a personal initiative to help your mom formalize her homemade salsa business.

    • Include images of the logo I created to help her brand identity and slogan.

Transit App Campaign: Engaging Young Users

Overview:
As part of a class project, I developed an integrated marketing campaign for the Transit App, focusing on how it could better serve and engage young users in Vancouver, WA. As a student who relies on public transit to commute to and from school, I brought personal insights into creating a strategy tailored to college students and young professionals aged 18-30. My campaign aimed to increase awareness and adoption of the app through innovative engagement and promotional efforts.

Objective:
To drive a 20% increase in app downloads within six months by implementing engagement strategies and sales promotions tailored to the target audience.

Key Strategies:

  1. Engagement Through Social Media:

    • Designed TikTok and Instagram Reels featuring user-generated content (UGC) to highlight the app's functionality and ease of use.

    • Organized on-campus activations, including live app demos and incentives, to connect with students directly.

  2. Sales Promotion:

    • Proposed a referral program that rewards users for bringing friends to the app.

    • Partnered with transit authorities to offer discounts for app users, encouraging immediate downloads and usage.

Implementation Timeline:

  • Preparation (Q1): Created teaser campaigns, social media content, and established partnerships.

  • Engagement (Q2): Launched campus events and UGC challenges to build connections.

  • Promotion (Q3): Rolled out discounts, referral programs, and geotargeted ads.

  • Optimization (Q4): Monitored performance, collected user feedback, and sustained engagement.

Impact:
By leveraging platforms like TikTok and on-campus activations, this campaign connected directly with the younger demographic, fostering brand loyalty and encouraging habitual use of the Transit App.

Link to Presentation Below

Thank you.

Thank you for taking the time to explore my marketing portfolio. Each project showcased here reflects my passion for creativity, collaboration, and making meaningful connections through impactful campaigns. I’ve designed this portfolio to not only highlight my skills and accomplishments but also to provide a glimpse into the process behind my work. I hope it inspires confidence in my ability to contribute value to your team and achieve impactful results. I’m excited about the opportunity to bring my expertise to your organization and look forward to what we can achieve together.